Lesson #1: Big Corporations Collect Data to Shape our Behavior.The end product is always a highly addictive feedback loop that is crushing our will to live. In essence, surveillance capitalism is an economic system centered around collecting consumer data, feeding it to a machine learning system, and selling and/or using it to tailor their products in such a way, that we won’t be able to escape their far-reaching tentacles. The Core Idea:īy collecting data about our behavior, surveillance capitalism firms aim to shape and modify our behavior to best suit their financial state while staying indifferent about our real-world desires and ambitions. Shoshana Zuboff, the author, offers a peek behind the curtains of our common enemy who presents himself as an innovator. The Age of Surveillance Capitalism can be considered as an encyclopedia that aims to explain how the famous companies (Google, Facebook, Amazon) that we all use in some way in our daily lives first started and are now tracking our every move, analyzing our behavior with the intention to capitalize on our compulsive nature by encouraging impulse buys. Overwhelmingly comprehensive research of the big tech corporations that are now controlling our lives. Written by book fanatic and online librarian Ivaylo Durmonski. Covering the key ideas and proposing practical ways for achieving what’s mentioned in the text. This is a comprehensive summary of the book The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff.
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